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Your Website Won't Matter in 2027

Your Website Won't Matter in 2027

A year ago, 6% of consumers asked AI to recommend a local business. In 2026 it jumped to 45%. 
Among ages 30-44 it's 64%

A year ago, 6% of people asked AI to recommend a local business. In 2026 it jumped to 45%. 

34 buyer questions tested across ChatGPT, Gemini, Claude, Perplexity and Google AI. 170 live checks. One clear playbook.

Sample TrustCasting AI search audit showing how often a law firm appears in AI answers

THE FIRMS AI KEEPS NAMING

See Which Firms AI Is Recommending More Often Than Yours.

Your audit shows the firms appearing across the answers tested and how often your firm gets named beside them.

“Are we showing up in AI search?” is only the beginning.

The real questions are:

Compared with whom?

And are we ahead or behind?

See Which Firms AI Is Recommending

AT A GLANCE...

See the Gap Early Enough to Close It, Before Fewer Calls Become the New Normal.

One slow month looks like a slow month.

Then another comes along.

Your rankings still look fine. Your marketing is still running. So you wait for things to pick back up.

Meanwhile, a visibility gap you weren’t watching may have been widening for months.



One slow month looks like a slow month.

Then another comes along.

Your rankings still look fine. Your marketing is still running. So you wait for things to pick back up.

Meanwhile, a visibility gap you weren’t watching may have been widening for months.


Now you'll know if it's a slow month, or a slide.

YOU CAN BE DOING EVERYTHING RIGHT AND STILL BE LEFT OUT

Your Marketing Looks Perfect While AI Recommends Other Firms.

  • Your reputation is strong.

  • Your website is impressive.

  • Your SEO may be top notch.

  • Your advertising can still be running.


And AI can still be introducing prospective clients to somebody else.

Wayne Hassay, Managing Partner

Wayne Hassay, managing partner of Maguire Schneider Hassay makes exactly that point: reputation, relationships, a strong website and advertising may not protect a firm if prospective clients are being routed elsewhere by AI. 

Wayne Hassay, managing partner of Maguire Schneider Hassay, makes exactly that point: reputation, relationships, a strong website and advertising may not protect a firm if prospective clients are being routed elsewhere by AI. 

The first warning shouldn’t be a quieter phone.

YOUR PRACTICE AREA. YOUR CITY. THE LAST 30 DAYS

The Top 34 Questions Your Future Clients Asked AI.

Your competitors haven't seen this list. You will.

Sample of the top 34 questions prospective clients asked AI, grouped by hiring stage

This is the beginning of your content roadmap.


  • Build the FAQs.

  • Answer the questions on video.

  • Create the articles.

  • Post it on social media.

  • Place it in the news.

  • Publish it on podcasts.


Now you know what to talk about.



This is the beginning of your content roadmap.


  • Build the FAQs.

  • Answer the questions on video.

  • Create the articles.

  • Post it on social media.

  • Place it in the news.

  • Publish it on podcasts.


Now you know what to talk about.



Your full report shows all 34 questions, if your firm appears for each one on all five AI engines, and which to answer first.

ONE OF THE BIGGEST BLIND SPOTS

See What AI Says About Your Firm When It Names You.

When AI does mention your firm, being named is only half the story. What does it say about you, what does it emphasize, and does that description make a prospective client more or less likely to choose you?


What AI praises about your firm.

  • What it warns people about.

  • Whether the tone is positive, neutral, or negative.

  • What AI says you're known for.

Sample of how AI describes a law firm, what it praises and what it flags

This is the reputation AI is carrying into every answer where your firm appears.

AI VISIBILITY STARTS WITH ANSWERING THE RIGHT QUESTIONS

Most Firms Publish What They Think Prospective Clients Should Know.

The audit shows what prospective clients are actually asking AI, so you can see where your content lines up, and where it doesn’t. 

The gaps become obvious.

Side by side of a firm's website topics and the questions clients actually ask AI
Side by side of a firm's website topics and the questions clients actually ask AI

If your firm never answers the question, it’s hard to become the source associated with the answer.

NOT ALL GAPS ARE EQUAL

See Which Gaps Deserve Attention First.


Not every missing answer is equally important.


A question from someone casually researching an issue is different from a question from someone comparing law firms and preparing to hire.


The audit sorts those gaps by where the buyer is in the decision process.


Start with the opportunities closest to becoming a client.

Sample showing which question gaps to close first, sorted by buying stage
Sample showing which question gaps to close first, sorted by buying stage

Finally, a Clear Playbook for AI Visibility.

Most AI visibility products give you another dashboard.

This audit does the work first. Then shows where your firm stands, who AI is recommending, which questions matter most, and gives you a roadmap for what to address first. 

Comparison of typical AI visibility software and the TrustCasting AI Visibility Audit

Your audit shows:

  • the questions that matter in your market

  • where your firm appears

  • where it doesn’t

  • who appears instead

  • which gaps matter most

  • what deserves attention first


No dashboard to decode. Just the plan.

Don't Take Our Word For It.

Look Through a Complete Law-Firm Audit First.

This is another law firm’s audit. Yours will analyze your firm, your market and the answers returned for your questions.

Money-back guarantee shield

No Risk. 100% Money-Back Guarantee.

You Have a Full Year to Decide. No Questions Asked.

Everything you’ve seen on this page (and more) is included in your complete AI Visibility Audit.

Plus a 30-minute walkthrough of your report.

$197. One time.

Available only to partners, managing partners and firm owners.


If at any time during the first full year you don’t believe the information was worth at least 5 times what you paid, simply ask for your money back.

We’ll refund 100% of your purchase price. No questions asked. You keep the audit.

Get My Full Audit

One-time purchase. Full-year money-back guarantee.

Frequently Asked Questions

How is this different from the free report?

Is this specific to my firm and market?

Do I have to book a call?

Is this a subscription?

What if I'm disappointed?

Who can order this?

How fast will I get it?

What do I do with it once I have it?

What if I need help putting it to work?

Do I have to book a call?

Do I need to be technical to use it?

Which AI engines does it check?

Can I share it with my marketing team or agency?

See Exactly Which Firms AI Recommends Instead of Yours, and How to Take Your Spot Back.

The top 34 questions people asked AI about your kind of practice, in your city, in the last 30 days.


Each one checked on ChatGPT, Claude, Gemini, Perplexity and Google AI. That's 170 answers, and you'll see which ones name you.


Sorted by how close the person asking is to hiring an attorney.


Who AI recommends instead of you. What it says when it does mention you.


Which gaps are costing you the most, and exactly where to start.


Plus a 30-minute walkthrough of your report, if you want one.


Your competitors don't have this. You can by lunch.

Get My Full Audit

One-time purchase. Full-year money-back guarantee.

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